AUNTIE ANNE'S

Auntie Anne's core objective is customer satisfaction, so our main strategies came directly from customer insights. Variety of products is among key strategies of Auntie Anne's. Besides the constant new products, another strong character of Auntie Anne's is its membership program. The membership programs of Auntie Anne's effectively builds close relationship with its customers. We also provide direct contact channel for our customer via our website www.pretzelclub.com. The brand initiated several membership activities throughout the year which very well accepted by its members.